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Sdu Taxvice





Lead UX Designer

Still in progress, but live. Released last November, Taxvice is a new innovative proposition for the Tax Advisor market. As Lead User Experience Designer I was asked to facilitate a User Centered development and design process. Using a very strong Design Thinking process we ended up doing up to 250 interviews with Tax Advisors in which we validated our findings, concepts, design and prototypes. 

During the development the team acquired three launching customers who invested in the development process and committed themselves to the product. This Lean principle of getting customers onboard as launching customers was a fist time for Sdu. 


Clickable prototype

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