Guidance is the name of the new and improved content proposition of Sdu. As UX Lead I was in charge of concept development of this new strategy. This strategy consists of three main pillars: Guidance (a fast way of getting the user up to speed on unchartered topics) Search (instant results on research questions) and Tooling (helping users with practical appliances within their workproces). This combination of values ensures an effective user experience for generalists and specialists alike.

The rather content heavy products (Law & Legal content) and content savvy users made this assignment an information architectural, finger licking design challenge. Designing in an iterative, user centered way I believe Sdu got from being behind on it’s competitors to being an example on how these kind of propositions can be experienced.

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