Hi, my name is Wytze
I'm a User Experience Designer with over 15 years of experience in design and strategy. I help a wide range of clients, international and smaller companies alike, optimising the experience their products have on users.
I facilitate my clients with their product development process by leveraging a healthy mix of Design Thinking, Lean Startup, Business Model Canvas and Lean UX practices. It's a way of thinking that always offers the most value for your effort and reduces risk. Let's work in short iteration, will we?
My work is always user-centered (duh!) and value driven, reminding myself (and my team) that the concepts, designs and products we produce are filled with assumptions that need to be validated. I specialise in organising design and development processes in iterations that focus on this validation. Because there's only one certainty in our line of work: our idea's are bound to be wrong somewhere.
Design & Practice
I have been creating designs professionally since I graduated for my Interaction Design Masters degree at the Utrecht School of the Arts (HKU). I deliver interactive prototypes, wireframes, user journeys and and the UX-stuff I'm forgetting. I'm a fan of Design System processes and love help in the setup. Being a certified Product Owner I enjoy working (with) my stakeholders. I like to be in contact with all facets of realisation and have developed myself accordingly in the past.