In progress. After a year and a half of pulling strings, culture change, perseverance and lots and lots of patience I was allowed to setup a design team embedded in an end-to-end development team with the mission to create a full fledged design system and content platform to replace the previous, VD poor guidance platform. Alas, since it is confidential and in-progress I cannot show any images.
Team digital does new proposition development at Sdu. The team was asked to develop a new innovative product for the Tax advice domain. As UX lead was asked to facilitate a User Centered design and design process. Using a very strong Design Thinking process we ended up doing up to 200 interviews with Tax Advisors in which we validated our findings, concepts, design and prototypes. During the development the team acquired three launching customers who invested in this development process and committed themselves to the [roduct. In November 2019 the application was launched.
Sdu developed a new basis for their legal propositions called Guidance. I was asked to push this concept further and standardise it for all their various propositions. Using Atomic design as a means to structure the concept and handle clear hand-over to development I made a start with a design system setup. Sdu Titan would be
For Leaseplan I was asked to help with the design and implementation of the development of their main corporate website, several product propositions/webshops and lead generation proces.
After multiple successful collaborations Qlinx asked me the fully redesign the workflow and style of their main 'flexworker app'. This app is a crossover between a job-calendar, a work-invitation-platform and internal communication platform. It makes planning and communicating with resources in ad-hoc situations a breeze.
Media IP (Qlinx) wanted to create a new platform. A community based recruitment-find-people-yourself platform. I was charged with working out the concept and Interaction Design, Visual Design and setting up a lean and agile workflow to realize this great concept. The platform had to be entirely flexible in configuration and setup possibilities because it's to be used in multiple networks/communities/niches. Each one configured for a specific trade.
In the excecution I also developed the public / marketing side of the platform, using Drupal and various other frontend technologies.
For a passionated hunter and entrepreneur, I was asked to design a prototype of his 'iWildlife' vision. A hunting application to aid hunters in finding the best hunting spots on unfamiliar hunting grounds. Little did I know that hunters are often invited by others to new and unfamiliar terrain. Little did I know of any hunting what so ever.
A secret mission in Victoria Station, London. We were asked to help Heineken and Wieden + Kennedy Amsterdam with their 'Crack the Case' campaign. Our mission was to recruit the absolute best secret agent as the world premier of the latest James Bond movie Skyfall is about to take place.
Under the umbrella of Fuzeo, we created a crossworld experience on the Hyundai Booth at several motorshows, including the Amsterdam Autorai, the IAA Frankfurt and the prestigious Geneva Motorshow.
At Qlinx I was responsible for the Interaction Design and the production line of this SaaS-based platform. The platform is continuously changing and improving to stay ahead of the competition and to improve it's current value proposition. I was challenged with the task of analyzing and improving this proposed value as cost-efficient as possible.
As Interaction Designer I've redesigned parts of the mobile app and several core functionalities.
As product owner I made sure the team knows what vision they're working on and what value they're delivering each sprint.
In close collaboration with the ladies of women think this fantastic serious game was realized. A truly agile project as the end result was not yet decided upon when we started development. The outcome surpassed all expectations.
At the end of the game the user is rewarded with a fully personalized poster focussing on the next 7 years to come. The quiz really feels like glimpse in the future, but it's true quality is in the power of suggestion.
IceLinked is our new ice-cold pearl. We formed a partnership with Ice World International to create the first interactive icetracks. Visitors can connect their skates to Facebook or email and experience a brand new ice skating concept.
The ladies of Fastfacts create beautiful, small science documentaries. We helped them create a flexible online platform to present their work to the world. This audio visual magazine is updated weekly and helps staying up to date on the latest development in the world of science.
Large Drupal site created for the technology company JTAG. It consists of two site, jtag.com for documentation and support and jtaglive.com for webshop and licensing. The site is big because it has a lot of different content, custom views, (protected)downloads and a user migration from a old custom website.
This website design was created for an Amsterdam based very eccentric, personal, though headstrong hotel.
Surplace offers an almost real time insight on performance of commercials and promotions in old and new media (media mix). To help get this insight, we built a platform which offers interactive charts and graphs.
This community driven organization knows how to motivate youngsters to realize their dreams. They are at the heart of the teenage community in the city of Haarlem. They needed an online platform which communicated what they did and how they do this. It also needed to become the local news and events provider for these young people.
In this award winning project the donkey Asino and his human compagnion Christian travelled through the Netherlands, following a GPS trail set out by Dutch schoolchildren. Asino was well equiped: Solar panels, GPS, Live camera and more. Collecting the children's stories on his way Asino and this crossmedial platform drew a spectacular and sometimes deamy image of the world.
A visually oriented website on which children and artists can be followed in their progress on creating art. This platform was part of an art initiative on primary schools. Al the work of different children could be followed throughout the extent of the course. This project was featured in the of Heringa/Van Kalsbeek art exposition in the Stedelijk Museum Amsterdam.